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What
You Can Do to Promote Your Own Website
Get the most impact from your site with the Big Three |
1-Place Your
Website Address on Everything You Do! |
- Stationary
- Business Cards
- Invoices/Statements
- Yellow Page Ads
- Cars, Trucks, Vans
- All Advertising
- Newsletters
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- Direct Mail
- Building
- Signs
- T-shirts, Hats, Jackets
- Free Handouts (keychains, coffee cups, magnets)
- Product Instructions
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| 2-Exchange
Links |
| Request a link exchange with related
companies to and from each other's websites |
- Suppliers
- If you sell Komfort trailers, you'd like a link from
Komfort's website to yours as an authorized dealer, and you would
link back to them, to give more specific information to your
customers.
- Complementary
Businesses - If you sold Komfort trailers, but did not
sell supplies, an ideal link would be to and from Camping World, or
other sellers of RV supplies.
- Gateway
Websites - Some websites inform and provide valuable
info for consumers on a specific subject or product. If you were a
fishing guide, you would want to be listed on the major fishing
sites, with searchable databases of fishing guides in all
areas, and for all types of fishing.
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| 3-Order
a link from your online Yellow Pages to your website. |
| Everyone in the business section of the
phone directory gets a listing in the online phone book. The reason you
need a link to your site lies in how high you come up on the list
when an inquiry is made for the category in which you appear.
Customers
with a link to their site get listed in a special section, above those
without links, who appear only in alphabetical order.
The higher up on
the first page you appear, the more likely you are to get a click to
your website. Viewers then have an opportunity to determine if you
have what they need, and read up on why they should do business with
you.
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